Building great digital solutions

TELEVISION

Centriply

Centriply is one of our oldest clients. As of today, we are involved in 20+ projects with them. From internal applications for their sales team to client-sided data platforms.

INDUSTRY

Television

Television represents one of the most popular and widespread forms of media worldwide with around 1.6 billion households having one or more television sets. The prevalence of television makes it a preferred choice for advertisements for both large and small businesses. According to “Global Television Advertising Market Report & Forecast 2020-2025”, the global television advertising market reached a value of around US$ 210 Billion in 2021

CLIENT

Centriply

Centriply is an independent tech developer & media agency that creates Advanced TV advertising anywhere in the US. They provide a pure demand-side Targeted TV platform for advertisers. A search platform for TV advertising.

20+

CURRENT PROJECTS

5+

YEARS PARTNERSHIP

The challenge

The challenge at hand is to provide Centriply assistance in a complex project that requires the modernization and migration of the entire platform, all while ensuring zero downtime. This task demands a deep understanding of the current infrastructure and the ability to plan and execute a seamless migration process. It will be vital for the implementation of robust backup and recovery procedures, careful monitoring of the system during the migration process, and the ability to quickly identify and address any issues that arise.

Objective

To provide Centriply with expert assistance in modernizing and migrating its entire platform with zero downtime. Robust backup and recovery procedures must be implemented, and the system must be closely monitored during the migration process to identify and address any issues that may arise.

Design and development

What started as a simple client-sided application development project, ended with Patagonian taking the lead and active role in all their software development and data needs.

Over the years Patagonian’s work has led our customers to entrust us with bigger and more complex projects, oftentimes effectively becoming their main IT services provider.

Results

We have successfully tackled the challenge, by designing and implementing a comprehensive strategy that minimized disruptions to the end-user experience. Our clients can now enjoy the benefits of a modernized and streamlined platform, with improved scalability and functionality, and minimal disruptions to their day-to-day operations