Building great digital solutions

ONLINE LANGUAGE LEARNING

Conversifi

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Patagonian partnered with Conversifi to develop an Uber-like experience for immersive language learning

INDUSTRY

Online Language Learning

The online language learning market is expected to grow at a CAGR of 18.7% to reach $21.2 billion by 2027. This market’s growth is mainly driven by globalization, the growing e-learning market, and penetration of artificial intelligence in learning.

CLIENT

Conversifi

Conversifi is an online language-learning platform that connects native speakers with learners for 15-minute, fully-immersive conversations. The app pairs a learner and a coach, and no training is required — guidance is provided.

38K

STUDENTS

214

REGISTERED UNIVERSITIES

140K

DAILY VIDEOCHATS

The challenge

Conversifi partnered with Patagonian to create the platform, from concept to development, and handle the application’s infrastructure. The main challenge was to design the algorithm for the matching techniques that connect students and native speakers for each lesson. Second, but not least important, was scalability.

Objective

To design a language learning platform featuring: Video-call sessions, chats, matching engines, payment integrations, and other features that require complex business logic and scalable infrastructure to support high-demand periods.

SOLUTION

Dev | UX/UI | QA

We partnered with Conversify to build the solution from scratch, starting with a discovery process that included brainstorming sessions, customer research, usability definitions, and branding strategy.

Discovery

The technological strategy was defined with the client, anchoring on high availability, and scalability as the main characteristics. When possible, we chose open source technologies, helping the client keep licensing bills as low as possible.
UX/UI | Design

Patagonian provided product design and usability expertise, with a dedicated Product Owner and UX/UI consultants that led the product discussion.

Results

Conversifi has seen remarkable growth, with a steady 20% annual increase in users. They reached more than 1.000 daily users who visit the platform to access their services, and their registered user base has now grown to an impressive 30.000 people. This growth is a testament to the quality of the platform and the value it provides to its users.