We rely on several legal bases to use your information in the ways indicated above. These legal bases include where:

• necessary to perform the contractual obligations in our agreement with you or your employer and provide services to you;
• you have consented to the processing, which you can revoke at any time;
• necessary to comply with a legal obligation, a court order, or to exercise or defend legal claims;
• necessary for our legitimate interests; and
• you have expressly made the information public.

Note that we principally rely on consent to send marketing messages.

Where we process your information based on legitimate interests, we do so as it is necessary to pursue our legitimate business interests of:

• providing and improving Patagonian services for our customers;
• understanding how our services are being used, and determining the level of interest in services for customers by obtaining insights into usage patterns of the services;
• improving our efficiency by customizing your on-site experience to help you discover relevant research and topics;
• promoting and marketing our brand, products, and services;
• maintaining a secure Site;
• making our services better even where processing entails sharing your information with service providers that may not be strictly necessary for us to provide the Services; and
• conducting live and virtual immersive experiences during our events that provide attendees with high-caliber networking with peers and sponsors aimed to seamlessly facilitate connections in your industry.

Processing information based on legitimate business interests may include sharing your information with third-party service providers for the above purposes.  For example, sharing certain information with event sponsors and other event attendees, as more specifically outlined in the ‘How does Patagonian use the information’ section above.

Patagonian also engages third-party companies and individuals that may have access to your information pursuant to a legitimate business interest listed above (such as research companies, and analytics providers) to help us operate, provide, and market the services. Your information may also be shared with third-party service providers to ensure the security of our services, including enhancing protection of our Site, intellectual property infringement, and protecting against security incidents. These third parties have only limited access to your information, may use your information only to perform these tasks on our behalf, and are obligated not to disclose or use your information for other purposes. Patagonian may also process contact information it obtains from third-party sources, social media sites, or third-party marketing vendors for some of the legitimate business interest purposes outlined above.

Patagonian may also process and share your personal information with a third party in response to lawful requests by public authorities, including to meet legitimate national security or law enforcement requirements; defend against legal claims, comply with a subpoena, court order, legal process, or other legal requirement; or when we believe in good faith that such disclosure is reasonably necessary to comply with the law.

Patagonian has a legitimate business interest in using your contact information when you choose to participate in interviews or surveys to carry out the research in which you elect to participate. At times your employer or vendor may recruit you to participate in the research. Any such contact information is used solely for purposes of conducting the applicable research as disclosed to the individual.