Software Product Discovery

Gaining a sound understanding of problems and opportunities before attempting to solve them helps our clients to reduce risks, money investment, and uncertainty. Our discoveries consists of four key phases: discover, define, develop and deliver.

Establishing clear goals is crucial when starting a new project, but how can you effectively attain them?
We focus on understanding our partners’ businesses and clients to help them develop the perfect product strategy.

What is a Product Discovery?

It is the first stage of the creation and design of a product. This user-centric approach focuses on defining specific needs to be solved, exploring solutions, and generating assets that will later be reflected in the software development process.

How we do it

  • User-centric approach

    Our experts conduct interviews to dive deep into the customer's needs, taking note of their insights, pain points and ideas to create a solution that delivers real value to them.

  • Design Thinking Methodology

    We explore the best design options for the project by placing the end user at the center of the creative process. The ultimate goal is to determine the problem or need, explore possible solutions, and implement the best one.

  • Iterative process

    Our experts prototype, test, and validate their progress with our clients and their users in an iterative process, making adjustments when necessary to ensure the results are proven and effective.

  • Get deliverables, not just words

    We deliver actual results that will help our clients start with the development of their projects right away. A Product Discovery generates deliverables such as design systems, architecture diagrams, an initial backlog of tasks, and platform prototypes.

The benefits of Product Discovery

Accelerates time to market

Accelerates time to market

Ensures meeting business goals

Prototypes and tested solutions

Prototypes and tested solutions

Delivers real value to final users

Delivers real value to final users

About us



Diverse and talented engineers


Years of experience


Successful projects


24 points above the industry average

Our differentials

Why us
  • Technology agnostic

    We pick the best tool for the job without any bias or influence other than building the best possible solution for our clients.

  • Natural-born geeks

    We have a curious mindset, working hard to keep our ever-growing, ever-adapting roster of tech stacks up-to-date.

  • Super talented engineers

    Always eager to prove our value as a tech hub in the LATAM region.

  • Flexibility

    We’re highly versatile and able to adapt rapidly to different scenarios, working with startups and big corporations in numerous industries.

People at the core

At Patagonian, we firmly believe that people are the cornerstone of our company. With offices situated across Colombia, the US, and various regions of Argentina, as well as remote talent from around the globe, our team is highly skilled and diverse.

We prioritize collaboration and communication, creating a sense of unity within our community.

Patagonian Team

Common questions and answers you might have at this time:

That’s great to hear that you already have a clear idea of what you want to build. However, our Product Discovery service goes beyond just creating what you want. We take a comprehensive approach to understand your business needs, your customers, and your competition. This helps us identify gaps, challenges, and opportunities that you may not have considered and ultimately helps you build a better product that meets your business objectives and delights your customers. Learn more about a product discovery

We understand that cost is an important consideration. However, it’s important to keep in mind that the cost of not doing software Product Discovery can be much higher in the long run. By investing in our service, you can avoid costly mistakes, minimize risks, and maximize the return on your investment. Our team has a proven track record of helping our clients achieve their business goals through innovative software solutions. We’re happy to work with you to find a pricing model that fits your budget and goals.

We have a talented team of experts who have worked on a wide range of projects for clients in various industries. We use a collaborative approach that leverages your domain expertise with our technical expertise. Our team is committed to delivering high-quality results that exceed your expectations. We’re happy to provide references or case studies that demonstrate our capabilities and results. Ask for references

We understand that time is valuable, and we strive to make the software Product Discovery process as efficient and effective as possible. Our team will work with you to develop a timeline that fits your schedule and priorities. We use a phased approach that focuses on delivering actionable insights and recommendations at each stage. This helps you make informed decisions and avoid delays or rework down the line. Ultimately, our goal is to save you time by ensuring that your software product development is well-planned and executed from the start. Contact us

We understand that every client has different needs and preferences. Our software Product Discovery service is designed to be flexible and scalable to meet your specific needs. We can work with you on a project basis or as a long-term partner, depending on what makes sense for your business. Our team is dedicated to building lasting relationships with our clients, and we’re committed to delivering value that extends beyond the initial engagement. We’re happy to discuss your options and find a solution that works for you. Let’s talk.

Additional questions?


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