Influencer Marketing

Battery Pop

Patagonian’s UX/UI team designed an intuitive video platform for kids to safely create and publish their content and for brands to advertise effectively.

Battery Pop logo

INDUSTRY

Influencer Marketing

The Influencer Marketing Industry is set to grow to approximately $9.7B in 2020. Micro-influencers’ enterprise usage has tripled since 2016, with Youtube showing the highest engagement rates for this type of content. The kid influencer arena has a significant footprint in this platform accounting for a monthly 70MM impressions only by the Top10 influencers.

CLIENT

Battery Pop

BatteryPOP is a digital platform that hosts, syndicates, and monetizes premium and compliant content for creators, publishers, and brands in the youth space. Founded by Nickelodeon and Saban Brand veterans, it reaches millions of users worldwide across screens and devices and works with General Mills and Lego brands.

65M

MONTHLY ACTIVE USERS

100M

MONTHLY AD IMPRESSIONS

The challenge

BatteryPOP contacted Patagonian to devise a mobile application that would allow users to record, upload, manage, and view video content. The product design focused on usability and incorporated complex video editing features, ad insertion, content management, and compliance.

Objective

Patagonian designed a digital platform for Battery Pop, effectively delivering both in the usability and technical aspects.

SOLUTION

UX/UI Design | Dev

Patagonian experience with media companies such as Sesame Street and Newscorp became vital to this engagement’s success. Moreover, working with startups has given us flexibility and adaptability to work in dynamic and fast-paced environments.

  • Discovery

    We led a Product Discovery process to support BatteryPop's business idea, which included UI concepts, styles, wireframes, user flows, application mockups, and architectural and technical definitions. We also validated potential integrations with other media distributors.

  • Development

    We assembled an expert team consisting of Software Engineers, UX and UI Designers, and Product Owners. This team picked up on the business requirements and user personas; and developed a custom product that captured the business logic, while keeping with Battery Pop’s sleek look and feel and usability standards.

Technologies

The tools that made this possible

Tools

  • Javascript

    Client-side JavaScript is very fast because it can be run immediately within the client-side browser. Unless outside resources are required, JavaScript is unhindered by network calls to a backend server.

  • Grid

    CSS Grid Layout excels at dividing a page into major regions or defining the relationship in terms of size, position, and layer, between parts of a control built from HTML primitives.

  • Flexbox

    The Flexible Box Module, usually referred to as flexbox, was designed as a one-dimensional layout model, and as a method that could offer space distribution between items in an interface and powerful alignment capabilities.

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