Building great digital solutions

TV ADVERTISING

TVision

Patagonian led a data re-architecture project for TVision, to better support their real-time engagement metrics gathering for the traditional TV ad world.

INDUSTRY

TV Advertising

Global TV ad revenue is expected to grow around 3% per year to 192 billion dollars in 2022. The TV ad model changed drastically in the last years due to digital platforms’ advent, making traditional rating measurements incomplete and demanding additional data for viewing and engagement metrics.

CLIENT

TVision

TVision Insights is an MIT-born firm that delivers real-time performance metrics for marketing effectiveness and efficiency. TVision uses cutting-edge technology to measure how people watch TV.

250K

ADS PER DAY

166

DATA INGEGRATION PROCESSES

14K

VIEWERS MEASURED IN REAL-TIME

The challenge

Value generation relies on real-time data processing and reliable solutions to manage those transactions seamlessly between different platforms. In this case, a critical provider change demanded many processes to be adapted and streamlined to ensure business continuity.

Objective

The objective was to improve and adapt an array of data processing jobs to include a new advertisement data provider while setting the baseline for a more scalable and flexible system. The project had a very tight deadline that required great flexibility on the project team side.

SOLUTION

TVision commissioned Patagonian with the construction of a series of prototypes in mobile devices in order to explore new screens with the goal of expanding its screen penetration which is currently TV only.

Front end Developers

We provided experienced Senior Front end Developers that assisted TVision in optimizing and improve their system.
Mobile Developers

Our Mobile Developers aided their team in the development of TVision's mobile platform.

Results

We were able to provide a high-quality deliverable with a critical deadline. TVision achieved service continuity and now has a robust data integration process that enhances its business and decision-making processes.